If you’ve been brave enough to dive into this article and haven’t run away when reading its title, we assume that you have an idea, albeit a basic one, about UX design and UI design (or that you would at least like to have one).

These two design disciplines that marketers tend to condense into an acronym, actually respond to two seemingly very simple concepts to achieve: that the end user does not get lost and spends as much time as possible on a website or on a website. app. However, as you can imagine, they have more science than meets the eye.